Sustainability

Sustainability is at the forefront of our Brand.

We aim for transparency with our customers about the way we operate and are happy to answer any questions you might have.

When I fell pregnant with my son Rudy, I began to question more than ever the way we live, how we choose to earn a living and how we spent our money. It was the choices we were making that would impact the planet he would inherit and effect his future choices. After all in the great words of James Baldwin..

"Children have never been very good at listening to their elders, but they have never failed to imitate them."

Both myself and my husband we're blessed with the ability to design and make quality products and together had practised this for over 15 years in London, New York, Italy and Austria.

Our focus now was to put these skills to good use. 

We decided to create Luxury Children's clothing in a way which is kind to the planet, using only locally sourced recycled materials for the needs of our fast growing child.

Why is it important to recycle?

In the UK alone, 300,000 tonnes of clothing is sent to the landfill each year. Globally, 73% of clothing produced ends up there. That scares us a lot.

You will probably be as shocked as I was to find out it takes 20,000 litres of water to make 1 pair of jeans and a t-shirt.

70% of that water usage is in the agriculture of cotton, which is among the highest environmental impact, along with Silk, Wool and leather. 

So why are we telling you this if we sell garments made with these materials?

Well, this makes it all the more important to recycle these materials.

All of our garments are made from products used and discarded by consumers, which after the process they have been through to make them in the first place, makes them too valuable to loose to *landfill or incineration. These are quality natural fibres, too good to be wasted. 

Our labels and garment bags are made from Organic Cotton.

WHY? 

Organic Cotton uses 71% less water than regular cotton, it does not damage the soil or use pesticides. 

All our packaging, tissue paper, boxes, business cards etc are made from recycled paper/card.

Why choose natural materials to recycle?

Well, not only do we love natural fibres and Silk is 'The Queen of all materials', and all the other benefits of silk (see Silk Benefits). But washing synthetic clothes such as polyester, acrylic and nylon can release hundreds of thousands of microfibres that pollute the water supply with each wash and travel up the aquatic chain.

Thank you for joining us on this journey...